请问这个词在这里什么意思This programme will start next month and next week we will be holding briefings to inform all members of staff about the initiative.这里的“about the initiative”怎么解释?

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请问这个词在这里什么意思
This programme will start next month and next week we will be holding briefings to inform all members of staff about the initiative.
这里的“about the initiative”怎么解释?

A beginning or introductory step; an opening move:
率先,开端:开始的、初级的阶段;公开的行动