英语翻译第三方检测行业在中国发展时间虽短,但第三方检测市场随着中国经济的发展而迅速增长.随着中国进入WTO,第三方检测市场完全开放,市场的竞争也日趋激烈.可是众多第三方检测机构

英语翻译
第三方检测行业在中国发展时间虽短,但第三方检测市场随着中国经济的发展而迅速增长.随着中国进入WTO,第三方检测市场完全开放,市场的竞争也日趋激烈.可是众多第三方检测机构的市场观念相对滞后,在企业竞争中,如何进行精准的市场细分,市场定位,对市场营销已经成为SGS公司提升核心竞争力的重要手段.
基于此背景,主要研究SGS公司市场营销战略.本文首先介绍第三方检测机构概况和SGS发展历程,随后阐述SGS的业务检测市场现状及分析.通过波特五力模型对SGS公司的竞争环境和优势,劣势进行分析,得出初步的解决方向.再根据STP目标市场理论,对SGS公司进行市场细分,确定目标市场,市场定位.根据对客户需求市场调研数据,对目标市场的4类客户(欧美独资／合资公司、日本独资／合资公司和中国国有／民营公司)分别提出营销战略.
关键词 SGS公司 市场细分 营销战略
要人工翻译的 不想要机器直接翻的

Though the third party test industry in China develops within a short time,the third party test market grows rapidly with the development of China's economy.With China's entry into the WTO,the third party test market opens completely and the market competition is becoming increasingly fierce.However,many third party test organizations' market concept is backward comparativly,so how to carry on the accurate market segmentation,market positioning and market marketing has become an important way to improve the core competitiveness for SGS companies in enterprise competition.
On the basis of this background,I mainly research SGS company marketing strategy.This thesis first introduces the third party testing institutions and SGS general development situation,then expounds the status and analysis of SGS business test market.Through the baud five competitive forces model to analyze SGS company's competition environment,advantages and disadvantages in order to conclude the preliminary solve direction.Then,according to the STP target market theory,this thesis segments the market,determines the target market and positions the market for SGS companies.In accordance of customer demand market research data,I put forward different marketing strategies respectively for 4 types of cutomers(Europe and the United States owned/joint venture company,Japan sole/joint venture company and China's state-owned/private company)
Keywords:SGS company,market segmentation,marketing strategy
不是纯机器翻译,人工修改好的
挺累...,楼主要支持下哦

The third party testing industry development in China is short of time, but the third party test market with the development of China's economy and rapid growth. With China's entry into the WTO, the t...

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The third party testing industry development in China is short of time, but the third party test market with the development of China's economy and rapid growth. With China's entry into the WTO, the third party test market completely open, the market competition is becoming increasingly fierce. But many third examination organization market lagging concept, in the enterprise competition, how to carry on the accurate market segmentation, market positioning, market marketing has become a SGS company improve the core competitiveness of the important means.
Based on this background, the main research SGS company marketing strategy. This paper first introduces the third party testing institutions and SGS general situation of development, then expounds the business SGS test market status and analysis. Through the baud five competitive forces model of SGS company's competition environment and advantages and disadvantages to carry on the analysis, it is concluded that the preliminary solve direction. Then according to the STP target market theory, the SGS company for market segmentation, determine the target market, market positioning. According to the customer demand market research data, the target market of four kinds of customers (Europe and the United States owned/joint venture company, Japan sole/joint venture company and China's state-owned/private company) were put forward marketing strategy.

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