brand narrative是什么意思

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brand narrative是什么意思

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品牌叙事

品牌叙事

关于品牌内涵的小故事This is just one example of how a simple story can create a whole mythology for a brand. It is the narrative of the brand that people connect with, that makes the purchase more “personal” an...

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关于品牌内涵的小故事This is just one example of how a simple story can create a whole mythology for a brand. It is the narrative of the brand that people connect with, that makes the purchase more “personal” and says something about them. This narrative is what helps people define a brand for themselves, and whether or not it belongs as part of their “personal brand.”

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