how to translate this sentence?About marketing"How can proctor and Gamble market household products to a male market segment?"what is the "household " meaning?Thank you

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how to translate this sentence?About marketing
"How can proctor and Gamble market household products to a male market segment?"
what is the "household " meaning?
Thank you

household products 家庭用品,日用品

宝洁怎能向男性社区出售日常家用品呢?